NELLY FOR CELEBRITY SWEAT

THE BREIF

This was an amazing opportunity working with the brand Celebrity Sweat. The collaboration was with Music Icon Nelly and featured celebrities sharing their personal workout routines to inspire health and fitness awareness. In this segment we worked with NFL star Desean Jackson and the Bella Twins. 

WHAT WE DID

The photoshoot took place at Tapout Gym in Los Angeles, where we created an “on-set” location studio and multiple setups. We photographed each celebrity individually and also doing their workout routines. Our team created branding assets for web, editorial and commercial advertising. This campaign was initially featured in 2012

NFL STAR – DESEAN JACKSON

THE BELLA TWINS

JAMES MASLOW – “BIG TIME RUSH”

MATT BARNES – GOLDEN STATE WARRIORS

FINAL VIDEO

Soft, Smooth & Sophisticated
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